To begin understanding more about your company, start drafting the following sections of your marketing plan. You will add sections to the plan throughout the next few weeks. Based on your company’s information, outline the following:
- What are the business goals and objectives of your company for the next year?
- Draft marketing objectives to meet the business goals and objectives of the company’s plan.
- Draft a section about the company’s target customer groups.
- Identify at least 4–5 tactical marketing strategies that you will use to implement your marketing plan.