General Education

MRKT 101 Chapter 7 – Consumer Markets and Consumer Buyer Behavior

College of Economics, Management and Information Systems

Department of Management

 

Introduction to Marketing – MRKT 101

Assignment 3

Chapter 7: Consumer Markets and Consumer Buyer Behavior

 

1. Describe the Nature and Importance of Marketing Channels

2. Discuss Channel Behavior and channel selection decisions

3. Explain the major advertising decisions and the promotion mix

 

(Introduction, Discussion, review and suggestions, conclusion, references)

*** Follow the Assignment Guidelines

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