General Education

Marketing – Big Data and the Internet of Things Drive Precision Agriculture

Marketing

1. The opening case in Chapter 12, “Big Data and the Internet of Things Drive Precision Agriculture,” demonstrates how the effective use of data analytics can help employees and managers at all levels, in many different industries, make better decisions. Using Purdue’s University College of Agriculture as an example, explain how you think this technology could help a company with which you are familiar. 

 

2.  Review the “Marketing Excellence: Coca-Cola” case study on pp. 611 of your textbook. Reflect on the successes that Coca-Cola has had with respect to its new product introductions. What would you recommend in the future with respect to not only new product introductions but also mass communication methods? As you analyze, think about how Coca-Cola can most effectively reach multiple target markets. 

 

200 words for each question.

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