General Education

E Marketing – How important is personalization in digital marketing

E Marketing -3

Q1. (a)  How important is personalization in digital marketing? Why?

(b) Can a website's homepage be personalized? How? Share an example.

Q2 (a) Would you say that digital marketing has revolutionized some industries? Why? Share two examples of such industries.

(b) Does a company's website play an essential role in a consumer's decision making process? How?

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