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CSU MBA5501 2020 JULY Unit 5 Discussion Latest

MBA5501 Advanced Marketing

Unit 5 Discussion

Review the "Marketing Excellence: The Ritz-Carlton" case study on pp. 425 of your textbook. Bring another hotel into the discussion (either a competitor of Ritz-Carlton or not), and discuss how they maintain their brand promise to their customer base (i.e., their target market). Make certain to select a hotel that has not already been mentioned.



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