Business Positioning And Branding
Assignment 2: Positioning Statement
· Develop advertising messages targeted to your customer. (CO4)
For this assignment create a positioning statement by assessing the questions outlined by Lumen Learning Principles of Marketing: Module 8:
3. "How are you better? (What is your uniqueness, your competitive advantage, your point of difference? Do you have any attribute or benefit that dominates competitors?)" (Assess your business venture. It is time to brag.)
4. From the responses in questions 1-3, create a positioning statement of at least 1-2 sentences (no more than 4 sentences). You want a well-developed positioning statement that reflects the information outlined in your responses to questions 1-3.